About the BBID

What is the Beach Business Improvement District?

The Beach Business Improvement District (BBID) is a non-ad valorem assessment district within the City of Fort Lauderdale. The BBID’s primary focus is to promote and market the Fort Lauderdale Beach as a premier tourist destination. They do that by supporting events and activations in the general boundaries along State Road A1A between Sunrise Boulevard to the north and Harbor Drive to the south. The City levies and collects the assessments as public funds to support marketing, visitor engagement, events, and enhancements within the district’s general boundaries along State Road A1A between Sunrise Boulevard to the north and Harbor Drive to the south. A City-appointed Advisory Committee provides recommendations on how these funds are used to benefit the district. The BBID also sponsors DiscoverFTLBeach.com, the official tourism website highlighting local hotels, restaurants, attractions, and activities. The BBID’s sponsored website highlights beach businesses, hotels, restaurants and upcoming events.  Visit the website to find exciting things to do, places to stay and delicious food and drink options at the Fort Lauderdale Beach.

Purpose & Role of the BBID Advisory Committee

Created in 2007, the BBID Advisory Committee provides guidance and makes recommendations on services, enhancements, special programs, and events that benefit commercial property owners and the broader beachfront community. Committee members are appointed by the City Commission and serve without compensation for one-year terms. The Advisory Committee meets regularly, generally on the 2nd Monday of each month at 1:30 p.m., to review initiatives and help shape the BBID’s strategic priorities for the year ahead. 

BBID Committee Members (2025–2026)

The BBID Advisory Committee consists primarily of property owners and designated representatives of the highest assessed commercial properties within the district, plus a representative from the Greater Fort Lauderdale Chamber of Commerce Beach Council.

BBID Advisory Committee

Lisa Namour

Chair

General Manager
Bahia Mar Fort Lauderdale Beach

Cody Bertone

Committee Member

General Manager
W Fort Lauderdale

Mali Carow

Committee Member

General Manager
Four Seasons Hotel and Residences Fort Lauderdale

Alvaro Hernandez

Committee Member

Director of Sales
B Ocean Resort

Sharon Howell

Committee Member

General Manager
Oceanside Courtyard Fort Lauderdale Beach

Laurie Johnson

Committee Member

Complex Director of Sales and Marketing
The Westin Fort Lauderdale Beach

Ina Lee

Committee Member

President
TravelHost of Greater Fort Lauderdale

Robert Lacle

Committee Member

General Manager
Conrad Fort Lauderdale Beach

Stuart Levy

Committee Member

General Manager
Hotel Maren Fort Lauderdale Beach

Jose Torres

Committee Member

General Manager
The Ritz-Carlton Fort Lauderdale Beach