Greater Fort Lauderdale is proud to be the host destination for the first-ever Pride of the Americas on April 21-26, 2020.
This historic and transformational event brings two continents and 53 nations together, welcoming everyone under the sun. Pride of the Americas will be hosted by Pride Fort Lauderdale with the Greater Fort Lauderdale Convention & Visitors Bureau serving as the presenting sponsor.
“Greater Fort Lauderdale/Broward County is the perfect launch destination for Pride of the Americas 2020 as we are world-renowned for our open embrace of the LGBT+ community and to all visitors from across the globe,” said Stacy Ritter, CEO, and president of the Greater Fort Lauderdale Convention and Visitors Bureau. “We are excited for Pride of the Americas’ attendees to experience our cosmopolitan destination, as well as our beautiful melting pot of cultures.”
Six days of events will begin with opening ceremonies on Tuesday, April 21 in downtown Fort Lauderdale, and culminate on Sunday, April 26, with an epic beach festival and fireworks display. Pride of the Americas will include social events throughout the destination, a parade, beach party, arts festival, A-list entertainment, sunset concerts, top DJs and drag brunches. A glamorous fashion show will feature designs by Bravo’s “Project Runway” alumni and local designers – modeled by male, female, transgender and drag models – at the Seminole Hard Rock Hotel & Casino in nearby Hollywood.
“Greater Fort Lauderdale is home to a thriving LGBT+ community, and we are very much looking forward to welcoming hundreds of thousands of LGBT+ visitors and allies to our destination where diversity shines brightly,” said Richard Gray, senior vice president of Diversity & Inclusion at the Greater Fort Lauderdale Convention and Visitors Bureau.
Pride of the Americas will draw attention to the shared issues LGBT+ individuals, families, youth and seniors face in Latin America and the Caribbean. Key thought leaders from different countries will share their expertise at life-changing conferences and symposiums on human rights, business, travel, health and wellness, education and more.
Although Greater Fort Lauderdale is close in proximity to Latin America and the Caribbean, they are a far distance apart regarding the treatment and acceptance of the LGBT+ individuals in their communities. The event hopes to bring international attention to these inequalities while improving education and understanding of the LGBT+ community on a global scale.
“Greater Fort Lauderdale is a community that celebrates diversity and inclusion in every way, each and every day, where Pride is our daily way of life,” said Miik Martorell, president of Pride Fort Lauderdale. “Pride Fort Lauderdale and the Greater Fort Lauderdale Convention & Visitors Bureau are committed to leveraging Pride of the Americas to strengthen the LGBT+ communities and the Pride movement in the Caribbean and Latin America.”
Welcoming 1.5 million LGBT+ visitors annually spending $1.5 billion, Greater Fort Lauderdale is well-suited to host Pride of the Americas. With hundreds of gay-owned and operated businesses and the highest concentration of same-sex couple households in the country, the destination is one of the most diverse and welcoming in the world.
“As the business voice of the LGBT community, the National LGBT Chamber of Commerce is elated to partner with the Greater Fort Lauderdale Convention & Visitors Bureau to present the 2020 Pride of the Americas summit. Fort Lauderdale not only offers a thriving LGBT scene, but it also offers event organizers and attendees with stunning beaches and a variety of exceptional museums, culinary experiences and unique attractions that celebrate diversity. This is also the perfect opportunity for our NGLCC Global affiliate chambers throughout the Americas to convene. This collaboration is timely and exciting as we are thrilled to bring our 2021 NGLCC International Business & Leadership Conference, the largest LGBT business event in the world, to the Greater Fort Lauderdale area once again. NGLCC’s 2015 conference in Fort Lauderdale left behind at $4-million-dollar impact and elevated the LGBT inclusivity of businesses large and small in the region,” says Justin Nelson, Co-Founder, and President of the National LGBT Chamber of Commerce.
Greater Fort Lauderdale is also the LGBT+ capital of Florida and is home to one of the largest Pride Centers in the country, the world’s first AIDS museum, the global headquarters of the International Gay & Lesbian Travel Association, and the Stonewall Museum, one of the only permanent spaces in the U.S. devoted to exhibitions relating to LGBT+ history and culture. The LGBT+ Visitor Center is co-located with the Greater Fort Lauderdale LGBT Chamber of Commerce in the heart of Wilton Manors.
The Greater Fort Lauderdale Convention & Visitors Bureau has been reaching LGBT+ travelers since 1996 when it became the first Convention & Visitors Bureau with a dedicated LGBT+ marketing department. Since then, Greater Fort Lauderdale has continued to break down barriers and facilitate visibility for the LGBT+ community at large, acting as a pioneer in the hospitality industry and ensuring that the destination is inclusive and welcoming with a diverse, safe and open community for all travelers.
Four years ago, it became the first destination in the world to create a transgender marketing campaign. Now the Greater Fort Lauderdale Convention & Visitors Bureau includes trans, lesbian, gay and straight people in all its mainstream marketing initiatives. It was also the first to celebrate same-sex marriage in the state of Florida with an imaginative and award-winning “Love is Love” wedding ceremony for 100 couples.
To learn more about Pride of the Americas and for a schedule of events, go to www.PrideOfTheAmericas.org and www.sunny.org/prideamericas. On social media, follow @prideofamericas and #PrideAmericas.